Creative Skills
Creative Skills are the professional development organisation for creative practitioners. Empress have been working with them and their brand for, oooh, coming up four years now. Amongst other things we’ve produced stationery, publications, a website – all of which aim to convey the creative, idiosyncratic character of their client base.
For their bi-annual newsletter, they briefed us to approach their client base on a different tack. We took a reductionist approach. Printed on newsprint in a standard tabloid format, there is virtually no colour. The minimalist design relies on layout variations, deep contrast black and white photography and textually based graphic devices to achieve a strong, high-impact effect. The Spring newsletter was judged to be a resounding success, and we built on the new look for the Autumn newsletter.
Page spread
Page detail
Autumn newsletter cover