Creative Steps
Feast your eyes on the fiesta of orange and pink that is our new stationery for Creative Steps, a programme that aims to encourage more young people into creative courses at Higher Education level.
As well as a website aimed directly at young people, Creative Steps deliver outreach work via local schools. For this they needed stationery that used the existing identity and would be highly visible on the desk of a busy education professional. Empress developed a set of stationery materials for them that is, frankly, hyper visible. Double-sided with lots of block colour, the materials reveal different facets of the design depending on how they are held or folded. For as Sun Tzu says: you must take your reader by surprise, when he is unprepared, to achieve cut-through in your communications. Yes you must.
Comp slip
Stationery backs