Hidden Art Cornwall organised the county's first ever Design Fair across the August Bank Holiday last year. The brief was to get people with an interest in design, plus their children, off the beach and into the grounds of Goldolphin House. So, er, not a difficult brief at all then. We won the work with a design concept which aimed for broad appeal and that played on themes of hiding and revealing.
We pulled this theme right the way through a range of materials that revealed themselves in unexpected ways. There was a poster for shop windows with a printed back that made the design shimmer when the sun shone through it. A private view invite that you had to open up and look through to see your invitation. An exhibition guide that folded out like a map. A DL leaflet with a cutaway section and an extra roll-fold. You catch our drift.
The Fair was a huge success, with more than two thousand visitors over the three days. Oh, and those children that we dragged off Cornwall's golden sands? Empress came up with a design-led game to help keep them amused. We devised the Empress Godolphin Stakes, a horse-racing game, inspired by the Godolphin Arabian, an 18th century racehorse owned by the second Earl of Godolphin. It went down pretty well, with one boy telling Lizzy that it was the best game he'd EVER played. EVER.
A2 Visitor Guide inner
Visitor guide and ticket
DL Leaflet inner
DL Leaflet outer
Starting gate
Neck and neck
Finishing post
And they're off
First past the post